Was talking to our CTO Josh during dinner and we were speaking about how he bought a new Secretlab chair.
He said that the unboxing process was amazing. You feel completely understood as a user.
When you open the box, the first thing you see is a CAUTION and Do Not Touch in very clear words.
Next thing you see is a big set-up manual that very clearly states what you should do next.
Most users are either lazy or dumb. It’s not that they are (or we are), but because it is just human nature to want to be told what to do when faced with a new thing.
The best products reduce the friction, and are able to hand-hold the person through the process in a seamless way, and tell them what exactly to do next. It brings value by understanding completely how you feel, as if the salesperson is beside you.
At Kinobi, I don’t think we’ve gotten this right yet. When people come to our page or visit our social media, they don’t know what we have on offer, what’s next as part of our Free, Lite, Standard or Premium plans.
We have to systematise this “user delight” and “making customers feel understood” from the get-go. We have to replicate the salesperson on the website and be as clear as it is that we understand your pain points and objections, and here is our value proposition and journey to bring you to get hired by a top company.
We all have such a short life. Let’s make all the shots we have delightful. I’m glad I get to work everyday on something I love and am creating impact on at Kinobi.
Till next time folks. Toodles 😊